I am an assistant professor on Enchanting the everyday at the Department of Industrial Design at Eindhoven University of Technology (TU/e). I am co-founder and former president of the European Kansei Group (EKG), and a member of the Kansei Engineering and Emotion Research (KEER) Steering Committee. I have a Mechanical Engineering master degree (UT Compiègne, France), a doctoral degree in Kansei (affective) Science (University of Tsukuba, Japan), and a HDR in Information and Communication Sciences (UT Compiègne, France). I am interested in the relation between theory and practice in transformative practices and sciences. My research mainly focuses on embodiment theories and Japanese philosophy in relation to values and beauty in the everyday.